Realistic flame effects and impressive installation flexibility.
British Fires is a leading manufacturer of high-quality electric fireplaces based in the United Kingdom. Founded in 2019, it has quickly become a market leader thanks to its commitment to realism, innovation, and design. Inspired by the serene beauty of the New Forest National Park, the company creates electric fireplaces that combine advanced technology with timeless aesthetics. With a team of dedicated professionals and an unwavering commitment to quality, British Fires offers innovative flame effects and patented technologies, making its products a central element in modern interior design.
The New Forest range is British Fires' flagship product. It is renowned for its extremely realistic flame effects and impressive installation flexibility. The fireplaces are available in various widths — 870mm, 1200mm, 1600mm, 1900mm, and 2400mm — making them suitable for both small spaces and impressive wall-mounted applications. Each unit is designed for installation with 1, 2, or 3 sides, making them ideal for contemporary media walls. The collection incorporates British Fires' exclusive Air Curtain technology and impressive rotisserie-style flame effects with LED lighting, offering an extremely realistic experience. Customers can choose from a variety of fireplace finishes, including Deluxe Real Logs, Forest View, Slate View, and Diamond Light View. The use of anti-glare glass further enhances the viewing experience by reducing reflections and ensuring clear visibility of the flames from every angle.
Signature Technologies
● Air Curtain Technology: Enhances heat distribution and flame realism.
● Rotisserie Flame Effect: Creates dynamic and lifelike flame visuals using LED lighting.
● Deluxe Real Logs: Handcrafted logs made from real oak, charred and arranged for authenticity.
● Anti-Reflective Glass: Reduces glare, offering an unobstructed view of the flames.
These innovations set British Fires apart in the electric fireplace market, delivering both functionality and visual appeal.
Awards & Recognition
British Fires has earned recognition within the industry for its commitment to craftsmanship and innovation. Their New Forest range has been particularly celebrated for its immersive flame effects and high-quality construction, positioning the brand as a leader in the premium electric fireplace market.
Although British Fires operates out of the UK, its reach extends far beyond national borders. The company has established a growing international presence, supplying its products to markets across Europe and North America. A strong global supply chain ensures that customers around the world can experience the quality and design excellence that British Fires represents.
British Fires Catalog








